Italian Opera as an Industry From the moment the first public opera house – the Teatro San Cassiano – opened in Venice in 1637, opera has been a media industry in Italy. By the early nineteenth century, virtually every Italian city and many Italian towns as well had their own opera theaters; in the case of larger cities, multiple opera houses. Like movie theaters in the first half of the twentieth century – before the advent of television – opera houses in nineteenth century Italy were not just entertainment venues but secular houses of worship, where people of virtually every class gathered to experience and cheer the musical/dramatic gospel and worship the great celebrities of their day: singers and opera composers. For nineteenth century Italian opera houses and twentieth century movie theaters alike, turnover was the key. An opera (or a movie) would run for a week, by which time those who had wanted to see it had seen it. (When I was growing up in Willingboro, NJ, we had a single theater, part of the Fox chain; new movies opened every Wednesday.) What “turnover” meant for nineteenth century Italian opera was a constant demand for new operas, which […]
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