Robert Greenberg

Historian, Composer, Pianist, Speaker, Author

Archive for Led Zeppelin

Music History Monday: The Grandmother of All Drop Parties

Before moving forward, the title of this post – “The Grandmother of All Drop Parties!” – demands an explanation-slash-definition.   A “grandmother” is the mother of a parent, though in this usage, thank you, it is meant to indicate the ultimate example of what follows, as in “the grandmother of all drop parties.” I know you knew that.  On to the important definition. A “drop party” or “release party” or “launch party” is a festive event sponsored by someone or some corporate entity to celebrate the release of a new product or service.  In these here parts – meaning the San Francisco Bay Area – the most familiar sort of drop parties are those usually lavish affairs thrown by tech companies to launch new hardware or software (as opposed to underwear, overwear, everywhere, nowhere, or whatever-ware).  Certainly, the pandemic put a major crimp on such parties, but I have little doubt they will be back, and that’s because they check off so many important boxes.  They allow a company to celebrate itself and to entertain its employees and clients while also drawing in potential customers at the same time. They increase brand visibility and status, and presumably serve as venues […]

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