It’s All About Branding Yesterday’s Music History Monday post marked the use of the first four notes of Beethoven’s Symphony No. 5 as a call sign for a BBC radio show called London Calling Europe, a propaganda/information show broadcast from London into Nazi-occupied Europe. It was an inspired bit of both cultural larceny and branding: using the music of a German-born composer to represent dot-dot-dot-dash: the Morse Code for the letter “V” as in victory over Germany! “Branding.” It’s a newish term, defined as “the promotion of a particular product or company by means of advertising and distinctive design.” We are told that there are four essential steps in “branding”: 1. Determine your target audience. 2. Position your product and business. 3. Define your company’s personality. 4. Choose a logo and slogan. In the case of the BBC program London Calling Europe, one, the target audience was the population of occupied Europe. Two, the BBC positioned itself as the singular purveyor of unsullied information available to that population. Three, the show defined itself as the voice of truth. Four, its slogan was “London calling Europe” and its audio “logos” were Jeremiah Clark’s Trumpet Voluntary and the opening four notes of […]
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Robert Greenberg
Historian, Composer, Pianist, Speaker, Author
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George Rochberg, the subject of yesterday’s Music History Monday post, is most famous for his string quartets, seven in number. We turn to his String Quartet No. 3 of 1972, a work Rochberg explains: “is the first major work to emerge from what I have come to think of as ‘the time of turning’”. As discussed in yesterday’s Music History Monday post, in 1961, Rochberg and his family suffered a terrible tragedy: his 17-year-old son Paul was diagnosed with a brain tumor. Paul Rochberg died three years later, in 1964. To his shock and horror, a grieving George Rochberg discovered that the musical language of modernism – his musical language – was completely inadequate to the expressive task of allowing him to say what he needed to say. Rochberg confesses: “By the beginning of the 1960s, I had become completely dissatisfied with [serialism’s] inherently narrow terms. The over-intense [expressive] manner of serialism and its tendency to inhibit physical pulse and rhythm led me to question a style which made it virtually impossible to express serenity, tranquility, grace, wit, energy. It became necessary to move on.” Finally, in 1972, the “new” George Rochberg emerged from the compositional closet. His “coming out […]
Continue ReadingInventors are a breed apart. They range from a simple tinkerer trying to improve a pre-existing technology (perhaps attempting to build a better mousetrap) to creating, like Steve Jobs, products that no one knew they needed until he made them. For all their differences, it seems to me that most (all?) inventors have at least the following in common. One: a basic dissatisfaction with the status quo (the world as it presently exists) and a desire to create something that in some small (or large) way changes the world. Two: extremely active imaginations. Three: a singular, perhaps even anti-social desire to spend long hours by themselves, doing their “thing” (a trait shared with composers, visual artists, writers, and musicians). Four: the dexterity and skills to draw and/or build prototypes of their inventions. Five: endless (or so it would seem) patience. Six: an understanding that failure is inevitable much (if not most) of the time, and the ability to persevere in the face of repeated failure. Finally, six: sheer egotism; the absolute conviction that what they are doing is vitally important. Every one of these traits apply to the acoustician, instrument designer, inventor, and builder Adolphe Sax (1814-1894). At a time […]
Continue ReadingI’m altering my usual MO here. Usually, when my Music History Monday post celebrates the premiere of a piece of music, the next day’s Dr. Bob Prescribes post goes on the recommend a recording of that piece. As yesterday’s Music History Monday was about Richard Wagner’s The Mastersingers of Nuremberg, it would follow, then, that today’s Dr. Bob Prescribes would recommend a recording. But, no. Instead, we’re running with the “mastersinger” thing, which is why I’m dedicating today’s DBP to the ageless and always wonderful Tony Bennett, “the mastersinger of Astoria, Queens.” I have loved the recommended albums since I first bought them on vinyl back in the mid-1970s and they have lost not an iota of their freshness and soul in the intervening years. These albums represent Tony Bennett the jazz singer at his very best. This is in no small part thanks to the otherworldly simpatico he achieves with the equally otherworldly Bill Evans on piano. Which prompts me to offer up a quick but ultimately unnecessary apologia. The apology? Bill Evans’ brilliant piano playing here notwithstanding, this post is going to focus entirely on Tony Bennett. The apology is indeed unnecessary because Music History Monday for August […]
Continue Reading“Pay-to-play” (aka “P2P”). It’s a fairly new term for something as old as the hills: paying (bribing?) others “for services or the privilege to engage in certain activities.” P2P is particularly big in the book and music publishing industry today, in which publishers require authors and composers to underwrite the costs of production (and not infrequently marketing as well) for the “privilege” of receiving a 5% royalty on their books/scores sometime down the road. Such so-called “vanity productions” can cost tens-of-thousands of dollars. For academes who must publish-or-perish, P2P is often the only way to get into print. To my mind it’s nothing short of piracy. The most notable recent example of pay-to-play in the world of concert music is that of Gilbert Kaplan (1941-2016). Born in New York City, Kaplan made his fortune when he sold his business/financial magazine Institutional Investor in 1984. According to The New York Times: “The price was never disclosed but was rumored to be about $75 million.” That was a chunk of change in 1984, the equivalent of $190 million today. With that sort of money in his pocket, the 43-year-old Kaplan was free to indulge his hobby full-time. That hobby? Gustav Mahler’s Symphony […]
Continue ReadingIt is possible to know too much. A wine aficionado has no taste for a $14.00 bottle of Pinot. A modern dance devotee would not deign to attend a square dance. A cocktail shaker enthusiast won’t look twice at a mass-marketed chrome shaker from the 1930s. This sort of knowledge-based snobbery applies particularly to movies and TV shows. I know from personal experience that a physician cannot watch a doctor/hospital show without constantly (and derisively) pointing out its endless flaws. I imagine the same is true when a policeperson watches a crime show or movie; when an attorney watches a courtroom drama; or when an extra-terrestrial takes in a science fiction movie. Given my particular knowledge base, I find I tolerate movies and TV shows about music poorly. Amadeus was entertaining, but the scene in which the dying Mozart presumably dictates a portion of his Requiem to Salieri is pure poppycock. And don’t get me started on any of the Beethoven movies out there; or when the 6’ tall Robert Walker portrayed the 5’ tall Johannes Brahms in the 1947 movie Song of Love (“good for a guffaw” wrote Bosley Crowther in his review in The New York Times); or […]
Continue ReadingBy the Numbers Some important Beethoven numbers. Zero: the number of wastepaper baskets Beethoven owned. (The man kept everything.) Zero: the number of hair-styling implements found in Beethoven’s apartment at the Schwarzspanierhaus after his death on March 26, 1827. (Does this surprise any of us?) One: the number of beautiful, leggy, rich aristocratic women who returned Beethoven’s love in his lifetime. (That would be Antonie “Toni” Brentano, the woman Beethoven addressed as his “Immortal Beloved.”) Two: the number of middle fingers Beethoven was wont to raise to anyone who was even remotely critical of him. Three: number of composition students Beethoven taught. They were Ferdinand Ries (1784-1838), Carl Czerny (1791-1857), and Archduke Johann Joseph Ranier Rudolph (1788-1831). Four: the number of ear-trumpets made for Beethoven in 1813 by Johann Nepomuk Mälzel that reside in the Beethoven-Haus Museum in Bonn. (Ironically, the things look more like musical instruments than anything else.) Five: in 1825, the number of publishers to which Beethoven sold the “exclusive publication rights” of his Missa Solemnis – the “Solemn Mass”: the houses of Diabelli, Probst, Schlesinger, Schott and Peters. (How do we spell “dastardly, dishonorable dealings?” There, we just spelled it.) Sixty (60): the number of coffee […]
Continue ReadingPardon me a brief (well, maybe not as brief as you’d like) rant. Encyclopedia articles about Satie inevitably begin by calling him a “precursor”, a card-carrying member of the Parisian “avant-garde” (properly defined as “people or works that are experimental, radical, or unorthodox with respect to art, culture, or society”), someone whose music “predicted” such genres as minimalism, repetitive music, the Theater of the Absurd, background music and ambient music (what Satie coined as being “furniture music” back in 1917). Just so, the article on Erik Satie in the New Grove Dictionary of Music and Musicians begins this way (italics mine): “He was an iconoclast, a man of ideas who looked constantly towards the future. Debussy christened him ‘the precursor’ because of his early harmonic innovations, though he surpassed [Debussy’s] conception of him by anticipating most of the ‘advances’ of 20th-century music – from organized total chromaticism to minimalism.” (Momentarily apropos of Debussy, we have to take any compliments he gave with very large grains of sel de mer. In truth, he could be as gnarsty as a honey badger with a hangnail. Debussy was happy to say nice things about Satie as long as Satie was a nobody. But […]
Continue ReadingLeonard Bernstein is very like the most talented, all-around musician ever born in the United States. I prevaricated a bit by adding “very likely” (above), if only to assuage those who might consider Charles Schulz’s Schroeder or Snoop Dog (Calvin Cordozar Broadus Jr., born 1971) to be, instead, the greatest all-around musicians this nation has yet produced. But really, in terms of his prodigious musical range and versatility and tremendous cultural impact, Leonard (born Louis) Bernstein is indeed the most gifted musician ever born in the U.S.: America’s Mozart. He was born on August 18, 1918 in Lawrence, Massachusetts, the son of Ukrainian Jews. Bernstein’s hard-working immigrant parents had indeed found America’s streets paved with gold; his father, Samuel Joseph Bernstein, was the owner of “The Samuel Bernstein Hair and Beauty Supply Company”, which held the New England franchise for the immensely popular “Frederick’s Permanent Wave Machine.” When he was 10, Bernstein’s Aunt Clara parked her upright piano at his house. He began teaching himself to play and then, we are told, he began “clamoring for lessons.” However, Samuel Bernstein had no intention of encouraging Lenny’s musical foolishness; as his eldest son, he was going to follow his father into […]
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